Conceived how all good life is, over beers at the beach, Schade was born from a frustrated discussion between mates regarding the mass produced boardshorts on the market. The conversation ending statement being, ‘well go on, go and make your own…’ So we did… Late one night at a bar in Lorne we brainstormed names and started sketching out ideas.
The idea was to bring unique individuals together who are passionate about their various art forms and the world they live in. Then we produce these elements into wearable and limited edition artworks. Conceived in late December 2008, design and sourcing took place over the Australian summer. The first Schade sample Boardshorts were out and about in March 2009, just before hibernation begun in Victoria. With a couple of Indo missions the designs, fabrics and finishing touches were all dialled in and the first range was available online in 2009.
The artwork on all Schade apparel has been submitted by artists from around the world, and only one hundred limited edition prints are created in each design. The first pair of shorts made goes straight to the designer; the second usually gets pinched by someone at Schade, and rest are available for sale.
All of our early artists were mates or mates of mates. Sometimes we approach talented artists who have a passion for the surf scene, we also have a lot of people coming to us through our website with some pretty rad ideas. If you want to submit a design for our next release, jump over to the submit art page.
